1-Day IBM Advanced Digital Marketing Workshop - Cambridge

This is a complimentary 1-day Advanced level 2 Business Partner Digital Marketing Workshop in Cambridge, MA on Thursday October 5th. This is a hands-on workshop where you will learn how to better leverage Google Analytics, best practices around lead nurturing and lead scoring using Marketing Automation capabilities. You will also learn specific methodologies around leveraging the different types of paid media and reusing your strongest content/assets. Through best-in-breed examples, group and individual exercises, you'll then be able to apply these methodologies towards your own marketing efforts to increase the performance of your digital campaigns.

This workshop is for individuals in a marketing role within the IBM Business Partner firm. The marketer must have:
• Attended 1 of our previous workshops OR has been executing digital marketing campaigns for a year or more.
• Executed a digital marketing strategy and campaigns for more than a year
• Experimented and/or used Google Analytics or other analytics tools as a means to measure their marketing performance:
• A willingness to learn and apply digital analytics to monitor and improve their digital initiatives
• Experience in leveraging marketing automated functionality in their marketing efforts (Optional)